My opinion about the Reader's Digest Survey

Hope you have read about the survey, its results and counter-arguments.

"It really comes down to one word -- respect," says Leonard Berry, director of Texas A&M University's Center for Retailing Studies. "We've collected the most common service complaints, and every one of them is rooted in lack of respect for the customer."

Here are my views on this topic.

Indian shopkeepers have do a long way to go in terms of customer service and customer handling.
Shopkeepers and service providers behave to customers as if the customers are at the mercy of the shopkeepers.
Almost 70% of sellers are like this, and of course there are some good and helpful sellers or merchants.

Indians must improve in the way they handle customers, and sellers must keep in mind that customers provide the money and not the other way around and give due respect to customers.

A small advice to Indians is that, "please be courteous and helpful to customers, whatever maybe your business, this one single attitude will increase your business many-fold".